Who is the Simplified Issue Whole Life customer?
Customers for this product are people, ages 45 to 85, who want to help ensure their surviving loved ones won’t be f inancially burdened by their death. • Simplified Issue Whole Life is meant to help beneficiaries pay for: ○ Funeral costs ○ Medical bills ○ Outstanding debts ○ Probate expenses ○ Any other final expenses • They may be retirees or buying life insurance for the first time. • Some prospects may already own some life insurance. These prospects sometimes have no dependents and/or a working spouse, so income replacement is not as necessary as final expense coverage.
