GetSure Logo (Best)

Ethos Life Insurance Review For 2022 (Good Bad & Ugly)

Rikin Shah | Licensed Life & Health Insurance Agent

The 60-Second Summary
GetSure Rating
While many companies say it, Ethos Life Insurance seems to truly be all about the customer. Their messaging and customer education are excellent, and their actual term life product has several customer-friendly features, including a 100% online, 10-minute application, wide eligibility age range (20-85), and NO medical exam for coverage under $1 million.

Ethos Pros

Ethos Cons

Ethos Life Insurance Reviews (3rd-Party)

Full Review Below.

Who Is Ethos Life Insurance?

Launched in 2016, Ethos Life Insurance is one of several companies bringing life insurance online.

Like many of its competitors (e.g., Bestow, Fabric, and Haven Life), Ethos has a fully online application that takes just 10-15 minutes.  Even better, most applicants will not have to take a medical exam.

Ethos offers term life insurance coverage, ranging from $50,000 to $1.5 million, for younger customers and permanent life insurance for seniors looking to fund their final expenses.

Company 101
TypeLife Insurance Agency
Phone(415) 322-2037
Address460 Bryant St
San Francisco, CA 94107
BBB RatingA+
A.M. Best RatingA+

Ethos Life Insurance is based in San Francisco, CA, and has an A+ rating from the Better Business Bureau. You can reach their customer service team by email at support@ethoslife.com and phone at (415) 322-2037.

Ethos Has Brought The Application Process Online

Ethos is a life insurance broker.  It focuses on the customer-facing aspects of life insurance, from the application process to customer service.  In both of these respects, Ethos’ focus on innovation has paid off for the customer.

The Ethos website has a wealth of knowledge on life insurance, helping you avoid unnecessary calls to customer service.  In terms of the purchase process, Ethos’ technology has brought the entire process online, from quote to policy signing.

After you apply, Ethos analyzes your information against its insurance products in real-time and matches you with the best policy and price available.

You can always speak to an agent if you would like to.  But if you prefer not to, you never have to.

Is Ethos Insurance Legit?

Ethos will not leave you hanging when it comes time to pay out on claims.  In fact, it couldn’t if it wanted to!

Why?  As mentioned above, Ethos is a life insurance agent.  It can sell policies, but it needs a licensed carrier to issue the actual life insurance policy and pay out on any claims.

For this reason, Ethos has partnered with three highly reputable life insurance companies (carriers):

  • Legal & General America (a.k.a. Banner Life Insurance), a carrier that was founded in 1941 and that currently holds an A+ (Superior) financial strength rating from A.M. Best (a life insurance ratings agency well-known for rating an insurance carrier’s claims-paying ability)
  • Ameritas Life Insurance Corp., a highly-rated life insurance company that has been issuing policies and paying claims since 1887.  Ameritas has an A (Excellent) rating from A.M. Best and an A+ rating from the BBB
  • AAA Life Insurance Company, a life insurance carrier that was founded in 1969 and that is a subsidiary of the well-known “Triple A” brand.  AAA Life has an A (Excellent) rating from A.M. Best

Each of these companies has been issuing policies and successfully paying claims for over 50 years.

So you can rest assured that these companies are not going anywhere and that AAA Life will pay your beneficiary.

Ethos Is Confident In Its Product

Here’s one of the best features of Ethos policies:

If you decide you don’t want your life insurance coverage within the first 30 days, for any reason, Ethos will refund your payment in full and cancel your policy.

Ethos Life Insurance Policies

Unlike most online insurance agencies, Ethos offers life insurance to a wide range of ages, from millennials to seniors.

Term Life Insurance

Ethos’ main product is term life insurance.  U.S. residents between the ages of 20 and 65 are eligible to apply.

Ethos - Term Life Insurance Snapshot

Ethos’s term life policies come with term lengths of 10, 15, 20, or 30 years.  Coverage amounts range from $100,000 to $1.5 million.

Finally, Ethos’ life insurance policies have level premiums, which means your premiums never increase over the term of your policy, no matter what happens to your health.

Guaranteed Issue Whole Life Insurance

For the senior market, Ethos sells guaranteed issue whole life insurance policies (also known as a guaranteed acceptance whole life insurance), with death benefit amounts ranging from $10,000 to $25,000.

Like most whole life insurance, these policies build cash value and allow policy loans.  These low-coverage, guaranteed issue whole life policies are often referred to as burial insurance, funeral insurance, or final expense insurance, given the intended use of the death benefit.

Ethos' Burial Insurance Product (Guaranteed Issue Whole Life Insurance)

Since this policy is “guaranteed issue,” no medical exam is required (not even a few health questions on the application).

This policy allows seniors to fund their own end-of-life expenses and avoid leaving their loved ones with a financial burden.

For life insurance products such as these, Ethos competes with well-known burial insurance issuers, including Colonial Penn, Globe Life, and Mutual of Omaha.

The policy is issued by AAA Life Insurance and includes an accidental death benefit rider.  If the insured dies in an accident, the accidental death benefit rider pays the beneficiary double, or even triple, the original death benefit.

Finally, while the policy has a $60 “initiation fee,” the fee is waived for Triple A members.

Ethos Life Pros & Cons

So, where do things shake out in the end?

Let’s look at the overall pros and cons of buying an Ethos life insurance policy.

Ethos Life Insurance Pros

Ethos Life Insurance Cons

Ethos Life Insurance FAQs

Ethos is a highly-reputable life insurance broker, with an A+ rating from the Better Business Bureau.  To issue its policies and pay out on claims, Ethos has partnered with some of the most highly-rated carriers in the insurance industry (e.g., Ameritas Life Insurance Corp, which has been going strong since 1887!), both of whom have an A+ financial stability rating from A.M. Best.    

Most customers do not have to take a physical (only those with existing health conditions and those looking for more than $1 million in coverage).  Others simply need to complete a 10-minute online application, after which Ethos will let you know if you are denied, approved, or whether your approval is contingent on additional information.

According to Crunchbase, Ethos has raised $106.5 million in funding over its four equity funding rounds (Seed through Series C) from a well-respected group of Silicon Valley venture capital firms, namely Sequoia Capital, Goldman Sachs, Google Ventures, and Accel, among others.

Conclusion & Key Takeaways

It’s hard not to like Ethos.  They offer:

  • A smooth, 100% online experience
  • More product diversity than competitors like Bestow, Fabric, Health IQ, and Haven Life
  • Greater focus on the customer, as shown by the many high-quality customer education resources on their website.

Given Ethos’ 30-day money-back guarantee (and their no-fee cancellation policy after that), do you really need more reasons to put in an application with Ethos?

Either way, that should do it for this review of Ethos Life Insurance!

If you have any questions, don’t hesitate to leave a comment below or email us at hello@getsure.org, and we’ll be sure to get back to you within 24 hours.

Warm Regards,
The GetSure Team

  1. Better Business Bureau. 


    Ethos Technologies, Inc. 

  2. TrustPilot. 


    Ethos Life Customer Reviews. 

  3. Ethos Life. 


    Term life insurance policies. 

  4. Ethos Life. 


    Whole life insurance policies. 

  5. Ethos Life. 


    YouTube Channel. 

Leave a Reply

Your email address will not be published. Required fields are marked *

Table of Contents
    Add a header to begin generating the table of contents