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Ladder Life Insurance Review 2022

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Ladder’s user-friendly, online application process, high-value coverage, and low rates make it perfect for young applicants or healthy middle-aged ones; however, there isn’t much here for seniors.

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Ladder Life Insurance Reviews (3rd-Party)

Full Review Below.

Ladder Life Insurance: Need-To-Know's

Founded in 2015 and located in Menlo Park, CA, Ladder Life Insurance Company is an online life insurance broker.

Ladder offers high-value term life insurance (potentially without a medical exam), a 100% online application, and perhaps the best coverage flexibility for policyholders within the life insurance industry.

Ladder life insurance policies are issued by Allianz Life Insurance Company of New York for residents of New York, and by Fidelity Security Life Insurance Co. for residents of all other states and Washington, D.C.

Company 101
TypeLife Insurance Agency
Phone(844) 533-7206
AddressP.O. Box 456
Menlo Park, CA 94026
BBB RatingN/A
A.M. Best RatingA (Fidelity), A+ (Allianz)

The customer service phone number for Ladder Life Insurance is (844) 533-7206, and their email address is The Company also be reached by live chat.

Is Ladder Life Insurance Legit?

Ladder is a highly reputable life insurance company. The company has a TrustPilot rating of 4.8 stars from 1,200+ unique reviews, making it the highest-rated life insurance broker on TrustPilot (and placing it ahead of two key competitors, Bestow Life Insurance and Fabric Life Insurance).

Ladder has also received a large amount of funding ($94 million) from a group of prominent life insurance companies and venture capital firms, including Allianz Life Ventures, Northwestern Mutual Future Ventures, Lightspeed Venture Partners, Canaan Partners, and Nyca Partners.

Finally, the carriers who issue and pay out on Ladder’s policies have strong financial strength ratings from A.M. Best, indicating that they are a very safe bet to pay out. Allianz has an A (Excellent) rating, and Fidelity has an A+ (Superior) rating.

What Products Does Ladder Offer?

Ladder sells one type of policy: term life insurance. (They do not sell permanent life insurance, such as whole life insurance.)

To be eligible for Ladder’s term life insurance policies, you must be a U.S. citizen (or lawful permanent resident for 2+ years) between 20 and 60 years old.

Applicants can choose a 10-, 15-, 20-, 25-, or 30-year term and a face value between $100,000 and $8 million.

(None of Ladder’s online peers offer this much coverage. For example, life insurance coverage from Bestow or Ethos Life Insurance maxes out at $1.5 million.)

Does Ladder Require A Medical Exam?

Unlike traditional life insurance companies, some applicants will be approved without a medical exam. However, because each applicant is underwritten individually, you won’t know for sure until you submit your application.

Still, there are a couple of upsides to Ladder’s process:

1. You’ll know whether you need to complete a health check right after submitting your application (which takes less than 10 minutes). So if medical exams are a non-starter for you, you’ll know right away.

2. Second, if you have to complete a health check, Ladder’s process is painless.  A traveling technician comes to you. And the appointment itself is pretty basic: they measure your height and weight, take your blood pressure and pulse, and collect a urine and blood sample.

Does Ladder Offer Riders?

Riders are features you can add to a life insurance policy to increase your coverage amount and/or flexibility. Two of the most common ones are:

  • “Waiver of premium” riders, which waive your premiums if you become disabled and are unable to work
  • “Accidental death benefit” riders, which provide an increased death benefit payout to the policy’s beneficiaries if the insured dies from an accident

Ladder does not offer riders; they believe that riders complicate life insurance and do not provide enough benefit for their added costs.

What Makes Ladder Different

One of the best parts of insuring with Ladder is the flexibility you have to adjust your policy’s death benefit.

Ladder’s Policies Are Uniquely Flexible

People buy life insurance to provide for future financial obligations, such as mortgage payments and college tuition expenses.

However, these needs do not stay constant. As you pay down your mortgage and your kids pass through college, your unfulfilled obligations decrease, and you likely need less life insurance coverage.

Ladder recognizes that your needs will decrease over time, so why should you continue to pay for coverage you do not need?

Unlike virtually all other life insurance providers, Ladder allows its policyholders to decrease their coverage at any time without fees or penalties. (And if your needs grow, you can request an increase, which will be given an expedited review.)

Whether you want to increase or decrease your coverage (“ladder up” or “ladder down,” as the Company calls it), you can do all of this online from your account dashboard.

Ladder’s Rates Are Lower Than Peers

Even without the benefit of medical exam data for many applicants, Ladder still manages to offer competitive rates thanks to:

  1. Using sophisticated, algorithmic underwriting
  2. Using an online application and policy management platform to save on operating expenses
  3. Allowing its policyholders the flexibility to decrease their coverage as their financial needs change. (For example, if you “ladder down” your coverage by 50%, your premiums will also decrease by roughly 50%)

Ladder Life Insurance: The Purchase Process

Applying for a Ladder policy begins with a price quote.

The questions asked are the standard demographic ones around gender, smoker status, etc. See below screenshots of each step of the form.

Ladder offers fantastic price transparency, allowing you to see your term life insurance quote at any term length or coverage amount.

Ladder Life Insurance Quote Form 1 Ladder Life Insurance Quote Form 2 Ladder Quote Form 3 Ladder Quote Form 4 Ladder Quote Form 5 Ladder Quote Form 6 Ladder Quote Form 7 Ladder Quote Form 8


The Ladder Application Process

Ladder’s application has the same question-by-question, chat-like feel as the quote form.

In total, the application was 38 questions (nearly all multiple choice) and took seven minutes to complete.

Does Ladder Make You Take A Medical Exam?

The step after the application varies by the customers’ risk level.

Most applicants will not have to take a medical exam and will be offered instant coverage if they check all of the other boxes. (To begin your coverage, you have to make your first payment, which can be done by credit card.)

If Ladder requires additional information, it may ask you to complete a medical exam.

While this adds extra time to the process, the exam itself is straightforward.

Which Ladder Policy Is Right For You?

For any life insurance policy, your coverage amount and term length depend on your personal needs.

However, you can use a few rules of thumb to decide how much you need and for how long you need it.

Choosing The Right Coverage Amount

“How much coverage do I need?” is one of the most common questions among those new to life insurance. And this is far from an exact science.

Conceptually, your life insurance needs should reflect the amount of financial support your beneficiaries need if they can no longer rely on your income.

In other words, your term life coverage need should take into account, for example, your day-to-day expenses, debt, future financial obligations, and your existing savings.

Choosing The Right Term Length

Another key question centers around the appropriate length of coverage.

Here are some factors you should consider when determining the type of term life policy that’s right for you:

  • Your age
  • When your mortgage term ends
  • When your last child will graduate from college
  • When you and your partner plan to retire

You generally want to make sure that your policy lasts beyond these events.

You’ll also want to consider your savings. If you’re a person who saves quite a bit each month, you may need insurance for a shorter term, as you’ll sooner be able to rely on your savings instead of life insurance death benefits to meet your financial needs.

Lastly, the price of your insurance can be a consideration. Longer terms are a bit more expensive per month than shorter terms, affecting the decision you make.

Frequently Asked Questions

Ladder Life sells term life insurance exclusively to individuals between 20-60 years old.

Ladder Life is a well-known and reputable life insurance company.  The latest validation of Ladder’s strength and future prospects was SoFi’s multi-billion dollar acquisition of Ladder in 2020.

Yes, Ladder Life pay outs on each and every one of its policies. While the Company has been in business since just 2015, the companies who issue Ladder’s policies have been in business for 50+ years and have a flawless record of paying out.


We hope this Ladder Life Insurance review has answered all of your questions about Ladder and left you ready to apply for a policy.

If you have any remaining questions, don’t hesitate to leave a comment or contact us by email at hello [at] We’ll be sure to get back to you within 24 hours.

Warm Regards,
The GetSure Team

  1. TrustPilot. 


    Ladder Life Reviews. 

1 thought on “Ladder Life Insurance Review 2022”

  1. I have received quotes from a number of companies and NONE were as invasive and unbelievable as Ladder’s. I answered their original questions and received nothing but requests for my complete medical history, complete physical and blood work before they would respond.

    I am in very good health and weight and eat well and workout on a regular basis. If I was asking for a million dollar policy with a 20 year term, I could see some concern. They were over the top and the “public information “ they gathered was not correct. They didn’t care.

    Horrible customer service and nothing but denials about their “detective “ like research about my health. Not even close.

    I would not waste any of your time with this company.

    David Fox

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