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Ladder Life Insurance Review 2023

Ladder: 60-Second Review

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Ladder’s user-friendly online application process, high-value coverage, and low rates make it perfect for young applicants or healthy middle-aged ones; however, there isn’t much here for seniors.
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 Guaranteed Cash Payout On Death
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  NO Expiration
  NO Exam
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    Ladder: Need-To-Know's

    Founded in 2015 and located in Menlo Park, CA, Ladder is an online life insurance broker.

    Ladder offers $100K to $8M in term life insurance coverage (without a medical exam for up to $3M — you’ll just have to answer some health questions), a 100% online application, and perhaps the best coverage flexibility for policyholders within the life insurance industry.

    Ladder life insurance policies are issued by Allianz Life Insurance Company of New York for residents of New York, and by Allianz Life Insurance Company of North America for residents of all other states and Washington, D.C.

    Company 101Details
    AddressP.O. Box 456
    Menlo Park, CA 94026
    Email[email protected]
    Phone(844) 533-7206
    BBB RatingN/A
    A.M. Best RatingA+ (Allianz Life Insurance Company of North America and Allianz Life Insurance Company of New York)

    The customer service phone number for Ladder is (844) 533-7206, and their email address is [email protected] The company can also be reached by live chat.

    Is Ladder Legit?

    Ladder is a highly reputable life insurance agency. The company has a TrustPilot rating of 4.8 stars from 1,700+ unique reviews, making it the highest-rated life insurance broker on TrustPilot (and placing it ahead of two key competitors, Bestow Life Insurance and Ethos Life Insurance).

    Ladder has also received a large amount of funding ($194 million) from a group of prominent life insurance companies and venture capital firms, including Allianz Life Ventures, Northwestern Mutual Future Ventures, Lightspeed Venture Partners, Canaan Partners, and Nyca Partners.

    Finally, the carriers who issue and pay out on Ladder’s policies have strong financial strength ratings from A.M. Best, indicating that they are a very safe bet to pay out. Allianz Life Insurance Company of New York and Allianz Life Insurance Company of North America have been rated A+ (Superior) based on an analysis of financial position and operating performance — affirmed October 2021, by A.M. Best Company, an independent analyst of the insurance industry. For the latest rating, access

    What Products Does Ladder Offer?

    Ladder sells one type of policy: term life insurance. (They do not sell permanent life insurance, such as whole life insurance.)

    To be eligible for Ladder’s term life insurance policies, you must be a U.S. citizen (or lawful permanent resident for 2+ years) between 20 and 60 years old.

    Applicants can choose a 10-, 15-, 20-, 25-, or 30-year term and a face value between $100,000 and $8 million.

    (None of Ladder’s online peers offer this much coverage. For example, life insurance coverage from Bestow maxes out at $1.5 million.)

    Does Ladder Require A Medical Exam?

    Unlike traditional life insurance options, some applicants will be approved without a medical exam. Ladder guarantees no medical exams, just a few health questions as part of the online application, for up to $3M in coverage.

    There are a couple of upsides to Ladder’s process:

    1.  You’ll get an instant decision on coverage right after submitting your application (which takes less than 10 minutes).

    2.  Second, if you’re applying for more than $3M in coverage and you have to complete a health check, Ladder’s process is painless. A traveling technician comes to you. And the appointment itself is pretty basic: they measure your height and weight, take your blood pressure and pulse, and collect a urine and blood sample.

    Does Ladder Offer Riders?

    Riders are features you can add to a life insurance policy to increase your coverage amount and/or flexibility. Two of the most common ones are:

    • “Waiver of premium” riders, which waive your premiums if you become disabled and are unable to work
    • “Accidental death benefit” riders, which provide an increased death benefit payout to the policy’s beneficiaries if the insured dies from an accident

    Ladder does not offer riders; they believe that riders complicate life insurance and do not provide enough benefit for their added costs.

    What Makes Ladder Different

    One of the best parts of getting coverage with Ladder is the flexibility you have to adjust your policy’s death benefit.

    Ladder’s Policies Are Uniquely Flexible

    People buy life insurance to help provide for future financial obligations, such as mortgage payments and college tuition expenses.

    However, these needs do not stay constant. As you pay down your mortgage and your kids pass through college, your unfulfilled obligations decrease, and you likely need less life insurance coverage.

    Ladder recognizes that your needs may decrease over time, so why should you continue to pay for coverage you do not need?

    Unlike virtually all other life insurance providers, Ladder allows its policyholders to decrease their coverage at any time without fees or penalties. (And if your needs grow, you can apply to increase your coverage.)

    Whether you want to increase or decrease your coverage (“ladder up” or “ladder down,” as the company calls it), you can do all of this online from your account dashboard.

    Ladder’s Rates Are Lower Than Peers

    Even without the benefit of medical exam data for many applicants, Ladder still manages to offer competitive rates thanks to:

    1. Using sophisticated, algorithmic underwriting
    2. Using an online application and policy management platform to save on operating expenses
    3. Allowing its policyholders the flexibility to decrease their coverage as their financial needs change. (For example, if you “ladder down” your coverage by 50%, your premiums will also decrease by 50%)

    Ladder: The Purchase Process

    Applying for a Ladder policy begins with a price quote.

    The questions asked are the standard demographic ones around sex, smoker status, etc. See below screenshots of each step of the form.

    Ladder offers fantastic price transparency, allowing you to see your term life insurance quote at any term length or coverage amount.

    Ladder Life Insurance Quote Form 1 Ladder Life Insurance Quote Form 2 Ladder Quote Form 3 Ladder Quote Form 4 Ladder Quote Form 5 Ladder Quote Form 6 Ladder Quote Form 7 Ladder Quote Form 8


    The Ladder Application Process

    Ladder’s application has the same question-by-question, chat-like feel as the quote form.

    In total, the application was 38 questions (nearly all multiple choice) and took seven minutes to complete.

    Does Ladder Make You Take A Medical Exam?

    Applicants seeking up to $3M in coverage will not have to take a medical exam and may be offered instant coverage if they check all of the other boxes. (To begin your coverage, you have to make your first payment, which can be done by credit card.)

    If Ladder requires additional information, they may ask you to complete a medical exam. While this adds extra time to the process, the exam itself is straightforward.

    Which Ladder Policy Is Right For You?

    For any life insurance policy, your coverage amount and term length depend on your personal needs.

    However, you can use a few rules of thumb to decide how much you need and for how long you need it.

    Choosing The Right Coverage Amount

    “How much coverage do I need?” is one of the most common questions among those new to life insurance. And this is far from an exact science.

    Conceptually, your life insurance needs should reflect the amount of financial support your beneficiaries need if they can no longer rely on your income.

    In other words, your term life coverage needs should take into account, for example, your day-to-day expenses, debt, future financial obligations, and your existing savings.

    Choosing The Right Term Length

    Another key question centers around the appropriate length of coverage.

    Here are some factors you should consider when determining the type of term life policy that’s right for you:

    • Your age
    • When your mortgage term ends
    • When your last child will graduate from college
    • When you and your partner plan to retire

    You generally want to make sure that your policy lasts beyond these events.

    You’ll also want to consider your savings. If you’re a person who saves quite a bit each month, you may need insurance for a shorter term, as you’ll sooner be able to rely on your savings instead of life insurance death benefits to meet your financial needs.

    Lastly, the price of your insurance can be a consideration. Longer terms are a bit more expensive per month than shorter terms, affecting the decision you make.

    Frequently Asked Questions

    • What Type of Insurance Does Ladder Offer?

      Ladder sells term life insurance exclusively to individuals between 20-60 years old.

    • Is Ladder a legit company?

      Ladder is a well-known and reputable company. They have excellent customer satisfaction ratings through TrustPilot and have partnered with industry leaders in the life insurance space to offer policies.

    • Does Ladder pay out?

      Yes. While Ladder has been in business since just 2015, the companies who issue Ladder’s policies are highly rated and have been in business for 50+ years and have been paying claims and supporting families for decades.


    We hope this Ladder life insurance review has answered all of your questions about Ladder and left you ready to apply for a policy.

    If you have any remaining questions, don’t hesitate to leave a comment or contact us by email at hello [at] We’ll be sure to get back to you within 24 hours.

    Warm Regards,
    The GetSure Team


    Ladder Insurance Services, LLC (CA license # 0K22568; AR license # 3000140372) offers term life insurance policies: (i) in New York, on behalf of Allianz Life Insurance Company of New York, New York, NY (policy form # MN-26); and (ii) in all other states and the District of Columbia on behalf of Allianz Life Insurance Company of North America, Minneapolis, MN (policy form # ICC20P-AZ100 and # P-AZ100). Only Allianz Life Insurance Company of New York is authorized to issue life insurance in the state of New York. Insurance policy prices, coverages, features, terms, benefits, exclusions, limitations and available discounts vary between these insurers and are subject to qualifications. Each insurer is solely responsible for any claims and has financial responsibility for its own products.

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