Ladder Term Life Insurance Review 2022

The 60-Second Summary

GetSure Rating
Ladder’s user-friendly, online application process, high-value coverage, and low rates make it perfect for young applicants or healthy middle-aged ones; however, there isn’t much here for seniors.

Ladder Life Pros

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Ladder Life Reviews (Third-Party)

Full Review Below.

Ladder Life Insurance: Need-To-Know's

Founded in 2015 and located in Menlo Park, CA, Ladder is an online life insurance broker.

Ladder offers high-value term life insurance (potentially without a medical exam), a 100% online application, and perhaps the best coverage flexibility for policyholders within the life insurance industry.

Ladder’s policies are issued by Allianz Life Insurance Co. of New York for residents of New York, and by Fidelity Security Life Insurance Co. for residents of all other states and Washington, D.C.

Company 101
TypeLife Insurance Agency
Phone(844) 533-7206
AddressP.O. Box 456
Menlo Park, CA 94026
BBB RatingN/A
A.M. Best RatingA (Fidelity), A+ (Allianz)

The customer service phone number for Ladder Life Insurance is (844) 533-7206 and their email address is   The Company also be reached by live chat from their Contact Us page.

Is Ladder Life Insurance Legit?

Ladder is a highly reputable life insurance company.  The company has a TrustPilot rating of 4.8 stars from 1,200+ unique reviews, making it the highest-rated life insurance broker on TrustPilot (and placing it ahead of two key competitors, Bestow Life Insurance and Fabric Life Insurance).

Ladder has also received a large amount of funding ($94 million) from a group of prominent life insurance companies and venture capital firms, including Allianz Life Ventures, Northwestern Mutual Future Ventures, Lightspeed Venture Partners, Canaan Partners, and Nyca Partners.

Finally, the carriers who issue and pay out on Ladder’s policies have strong financial strength ratings from A.M. Best, indicating that they are a very safe bet to pay out.  Allianz has an A (Excellent) rating and Fidelity has an A+ (Superior) rating.

What Products Does Ladder Offer?

Ladder sells one type of policy: term life insurance.

To be eligible for Ladder’s term life insurance policies, you must be a U.S. citizen (or lawful permanent resident for 2+ years) between the ages of 20 and 60 years old.

Applicants can choose a 10-, 15-, 20-, 25-, or 30-year term and a face value between $100,000 and $8 million.

(None of Ladder’s online peers offer this much coverage.  For example, life insurance coverage from Bestow or Ethos maxes out at $1.5 million.)

Does Ladder Require A Medical Exam?

Unlike traditional life insurance companies, some applicants will be approved without a medical exam.  However, because each applicant is underwritten individually, you won’t know for sure until you submit your application.

Still, there are a couple of upsides to Ladder’s process:

1. You’ll know whether you need to complete a health check right after you submit your application (which takes less than 10 minutes).  So if this is a non-starter for you, you’ll know right away.

2. Second, if you do have to complete a health check, Ladder’s process is painless.  A traveling technician comes to you.  And the appointment itself is pretty basic: they measure your height and weight, take your blood pressure and pulse, and collect a urine and blood sample.

Does Ladder Offer Riders?

Riders are features you can add to a life insurance policy to increase your coverage amount and/or flexibility.  Two of the most common ones are:

  • “Waiver of premium” riders, which waive your premiums if you become disabled and are unable to work
  • Accidental death benefit” riders, which provide an increased death benefit payout to the  policy’s beneficiaries if the insured dies from an accident

What Makes Ladder Different

One of the best parts of insuring with Ladder is the flexibility you have to adjust your policy’s death benefit.

Ladder's Policies Are Uniquely Flexible

People buy life insurance to provide for future financial obligations, such as mortgage payments and college tuition expenses.

However, these needs are not static.  As you pay down your mortgage and as your kids pass through college, your unfulfilled obligations decrease, and you no longer need as much life insurance to cover these.

Recognizing this, Ladder allows its policyholders to decrease their coverage at any time without fees or penalties.  (And if your needs grow, you can request an increase, which will be given an expedited review.)

Whether you want to increase or decrease your coverage (“ladder up” or “ladder down,” as the Company calls it), you can do all of this online from your account dashboard.

Ladder's Rates Are Lower Than Peers

Even without the benefit of medical exam data for many applicants, Ladder still manages to offer competitive rates thanks to:

  1. Using sophisticated, algorithmic underwriting
  2. Using an online application and policy management platform to save on operating expenses 
  3. Allowing its policyholders the flexibility to decrease their coverage as their financial needs change.  (For example, if you “ladder down” your coverage by 50%, your premiums will also decrease by roughly 50%) 

Ladder Life Insurance: The Purchase Process

Applying for a Ladder policy begins with a price quote.

The questions asked are the standard demographic ones around gender, smoker status, etc.  See below screenshots of each step of the form.

The Ladder Application Process

Ladder’s application has the same question-by-question, chat-like feel as the quote form.

Does Ladder Make You Take A Medical Exam?

The step after the application varies by the customers’ risk level.

Most applicants will not have to take a medical exam, and assuming they check all of the other boxes, will be offered instant coverage.  (To begin your coverage, you simply have to make your first payment, which can be done by credit card.)

If Ladder requires additional information, it may ask you to complete a medical exam.

While this adds extra time to the process, the exam itself is straightforward.

Which Ladder Policy Is Right For You?

For any insurance policy, the coverage level and term length depend on your personal needs.

However, there are a few rules of thumb you can use to decide how much you need and for how long you need it.

Choosing The Right Coverage Amount

Choosing the right level of coverage is not an exact science.  Conceptually, your coverage should reflect the amount of financial support your beneficiaries will need if they no longer had your income to rely on.

This should take into account, for example, your day-to-day expenses, debt, future financial obligations, and your existing savings.

To help you make this decision, Ladder has built a life insurance needs calculator.

Choosing The Right Term Length

Here are some factors you should consider when determining the type of term life policy that’s right for you:

  • Your age
  • When your mortgage term ends
  • When your last child will graduate from college
  • When you and your partner plan to retire

You generally want to make sure that your policy lasts beyond these events.

You’ll also want to consider your own savings. If you’re a person who saves quite a bit each month, you may need insurance for a shorter term, as you’ll sooner rely on your savings instead.

Lastly, the price of your insurance can be a consideration. Longer terms are a bit more expensive per month than shorter terms, which could affect the decision you make.

Ladder Life FAQs

Before we wrap up, let’s consider a few of the most Googled questions about Ladder.

Ladder Life is a well-known and reputable life insurance company.  The latest validation of Ladder's strength and future prospects was SoFi's multi-billion dollar acquisition of Ladder in 2020.

Ladder Life Insurance offers 10-year to 30-year term life insurance policies, the highest coverage levels you can buy online (up to $8 million), and the flexibility to "ladder up" or "ladder down" your coverage as your financial needs change.


We hope GetSure’s Ladder Life Insurance Review answered all of your questions about Ladder and left you ready to apply for a policy.

However, if you have any remaining questions, don’t hesitate to leave a comment or contact us by email at!

Warm Regards,
The GetSure Team


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